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Join Your Senior Peers At The Category Management Conference

Consumer Trend-Led Category Visions To Get Your Product In The Basket In Today’s Challenging, Multi-Channel Retail Environment & Forge Strong, Collaborative Retailer Relationships & Best-In-Class Ranging & Promotion Strategies
A One-Day, Industry-Led Conference & Networking Event, 23rd February 2017, The Waldorf Hilton Hotel, Central London. Download brochure here.

23 Brand-Led Insights ★ Retailer Q&A ★ Interactive Category Breakouts 

Harness Trend-Led Shopper Insights & Develop Future-Proof Category Strategies To Create Profitable Retailer-Manufacturer Relationships, Win Shoppers & Drive Commercial Success In An Ever-Changing Retail Environment On Every Channel:

  1. Harnessing Consumer & Shopper Trends: Key insights into the latest shopper needs and trends to fuel category growth and profits
  2. The Perfect Retailer-Manufacturer Relationship: Create long-term commercial success for sustained category growth with retailer-driven strategies
  3. Future-Proof Your Category With Insight-Fuelled Visions: Effective category strategies which win retailer attention and boost profits
  4. Win Online With Hard-Hitting, Trend-Led Category Strategies: Succeed with retailers and shoppers alike with optimised online purchasing and displays
  5. Cater To Discounter Needs: Develop successful relationships which deliver greater profits and category expansion
  6. Innovate & Capitalise On Convenience Success: Profit from convenience growth, stand out from the competition – and on the shelf!
  7. Stay On-Trend To Boost Main Estate Sales: Ensure prime product placement instore and reinvigorate main estate success
  8. Next-Level Pricing & Promotions Strategies: Balance consumer and retailer expectations for increased category performance
  9. An Optimum Range? Key insights into retailer decision making and consumer needs to survive range rationalisation
  10. Uncertain Economic Landscape: How will Brexit affect your category management? Harness the potential opportunities created by Brexit to stay ahead of competitors by recognising emerging consumer behaviours

PLUS! This Category Management Conference Features:

  • 23 Leading Category Management Professionals From Iconic Brands Speaking On Your Top Category Management Issues
  • 1 Compact Day
  • 98% Satisfaction Rate In 2016
  • Facilitated Peer Discussions A) Private Label B) Re-Invigorating Your Category C) Amazon Fresh D) Premiumisation E) Online Promotions
  • Category Breakouts: A) Snacking B) Impulse C) Frozen D) Fresh E) Dairy F) Bakery
  • 1 Consumer Trends Panel
  • 1 Retailer Q&A session
  • New Interview Format! 1 Key Account Holder
  • 2 Double Perspectives: Winning Online; Category Vision Keynote
  • 2 Joint Perspectives: Pricing & Promotions; Retailer-Manufacturer Relationships Case Study
  • 3 Case Studies: Asda Retailer Case Study; Retailer-Manufacturer Relationships; Successful NPD
  • 12 In-Depth Sessions Focused On Your Hottest Category Management Topics
  • 1 Conference Chairman
  • Interactive Voting
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Can you help senior category management professionals drive growth and profits? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@categoryconference.com.

Book your 3×2 exhibition stand and two delegate passes before next Thursday 17th November for just £1,999 +VAT (SAVE £500). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

23 Leading Retailer & Manufacturers Tackle Your Toughest Category Management Challenges: Consumer Trends • Retailer-Manufacturer Relationships • Category Visions • Winning Online • Discounter Growth • Convenience Trends & Insights • Boosting Main Estate • Promotions & Pricing • Range Rationalisation • Successful NPD

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction

09.10 Morning Chairman’s Opening Remarks
David Warren, Head of Category & Insight, Dairy Crest


09.20 What Do They Want? Understand Consumer Wants, Needs & Changing Shopper Trends With Key Insights For Profitable Category Management In An Uncertain Economic Landscape

Adrian Boswell, Fresh Food Buyer, Own Bought & Concessions, Selfridges
retail test

Julie Stevens, Category Controller, Alpro

Stuart Heffernan, Trading Controller, Ecommerce, GSK

Simon Maddrell, Group Director of Insight & Innovation Strategy, 2 Sisters Food Group

Neville Moon, Head of Innovation, Aryzta Bakeries Europe


09.50 Harness Real-World Retailer Insight & Channel Strategies To Help You Cultivate The Perfect Retailer-Manufacturer Relationship
Satty Virdee, Category Manager, Karro Foods


10.10 Asda Case Study
Join Asda as they discuss the key consumer trends and insights behind offerings which win consumers and will get you ahead in today’s changing retail environment.
Kerri Fidler, Senior Manager Bakery & Core Chilled Own Label NPD, Asda

10.30 Refreshment Break With Informal Networking

Informal Coffee Break Discussions

A) Private Label – Build successful relationships with private label brands and discounters to ensure your brand remains competitive
Hilary Nithsdale, Trading Controller Retail Own Brand & Chilled, Today’s Wholesale
retail test

B) Reinvigorating Your Category – Innovative ideas to breathe new life into your category and company!
Neil Fox, Marketing Director, Pukka Herbs

C) Amazon Fresh – Examine the impact Amazon Fresh could have on the retail and buyer market for a brand strategy that exploits online trends and growth

D) Premiumisation – Differentiate your product to gain customers loyal to your brand

E) Online Promotions – What is the role of online promotions? Key insights into taking promotions to the online channel

11.00 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Category Management Conference, please call +44 (0)20 3479 2299 or partner@categoryconference.com for more details.


11.30 Create Productive Manufacturer-Retailer Relationships!
Daniela Busseni, Head of Category Management – Sweet Treats, Premier Foods
PLUS! Top 4 Grocer To Be Announced


11.50 Insight-Fuelled Category Strategies For Every Channel Which Engage Retailers, Bring In New Business Opportunities & Maximise Growth

11:50 Perspective One
Rebecca Oliver-Mooney, Head of Category & Operational Marketing Milk & Ingredients, Müller UK & Ireland Group

12.05 Perspective Two
Emma Heal, Retail Director, graze.com

12.20 Lunch & Informal Networking For Delegates, Partners & Speakers

12.50 Facilitated Informal Peer Category Breakouts Discussions

A) Snacking
Sorcha Norris, Category Manager, PROPERCORN

B) Impulse
Mark Tanous, CEO, Bounce Energy

C) Frozen
D) Fresh
E) Dairy
F) Bakery

13.20 Afternoon Chairman’s Opening Remarks


13.30 Optimise Your Online Strategies To Tap Into The Latest Trends & Growth With Hard-Hitting Category Activation That Wins Retailers & Shoppers Alike

13.30 Perspective One
Peter Dries, Director of Customer & Shopper Marketing, Tata Global Beverages

13.50 Perspective Two
Stuart Heffernan, Trading Controller, Ecommerce, GSK

14.10 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Category Management Conference, please call +44 (0)20 3479 2299 or partner@categoryconference.com for more details.


14.40 Harness Key Insights To Beat The Competition With Winning Category Strategies For Convenience Success
Richard Hemming, Head of Category Planning, Ginsters


15.00 Discuss The Latest Discounter Strategies & Share Advice On Building Successful Working Relationships For Boosted Category Growth

15.15 Refreshment Break With Informal Networking


Join Belvoir Fruit Farms As They Tackle Your Category Concerns About Working With Retailers
Nicola Dickins, National Account Manager (Asda, Morrisons, Ocado, Co-op, EH Booth), Belvoir Fruit Farms


15.45 Insight Into Current Main Estate Growth & Strategies To Reinvigorate Your Big Box Category Vision & Sustain Growth In Today’s Changing Retail Environment
Bob Burgess, Director of Category, Miller Brands


16.05 Balance Consumer & Retailer Expectations With Promotional Strategies Which Boost Category Performance & Raise Brand Awareness Drive Awareness With Promotions That Save Trade Spend
Jamie Seymour, Senior Customer Manager, Fresh & Frozen, The Co-operative Group
retail testNicky Proudlock, Senior Buyer Produce, The Co-operative Group
retail test


16.25 Succeed At Range Rationalisation For The Optimum Offering That Meets Retailer Needs & Boosts Brand Sales
Howard Chamberlain, Category Controller, Premier Foods


16.45 Premiumise Your Category Through Innovation! Create Insight-Led Products Which Appeal To Retailers & Consumers Alike
Matthew McAuliffe, Head of Product Development, Winterbotham Darby & Co Ltd

17.05 Official Close Of Conference

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